Big companies have the benefit in Google Search Rankings. They already have big client bases, their websites will usually have a lot of authority and they have the resources to invest in all the essential technical services to get the top spots. If you function in an industry that is conquered by the big players, you may think you’ll never stand a chance in getting good Google rankings. And you won’t unless you look at SEO differently than your competitors. Being a smaller business means you have to grow creative if you want to stand out on the web. Big organizations have ample funds to invest in website changes and promotional campaigns to get their products on search results. Here are few steps which will help you to keep up without ample resources, requires thought and strategy – but it is possible.
Deeper Industry Research
Before you can start standing up to the more noticeable websites, you first have to find out who they are, what they are aiming, and how your services or products compare. Competitor research will provide you great insight into how drenched your industry is. It will give you with an idea of how you are placed in your field and most prominently, where you could be. Once you identify where your competitors are, you should be able to work out wherever they are not. Finding holes in the market will give you a chance to see areas you should be concentrating on. It’s also vital to research your place in the industry. Put some time to inspect your domain name, what keywords your website is ranking for, and the history of your website. Observing your own website’s SEO is vital.
Strategy Planning
Once you have a strong understanding of your digital position in your industry, it’s time to get started strategizing on the optimum approach to your SEO. As mentioned, smaller businesses have to be innovative with their tactics. Think fast and quick. Where larger websites may be slower, more static, and less responsive to local audiences, your business can be quick to react, frequently developing, and able to fit into a small niche. As a small business, one of your most significant benefits is your ability to provide dedicated customer service to your client. You can put work into relationships with your customers that bigger organizations aren’t. If you invest your time into attaining regular, loyal clienteles through great experiences with your online store or website, you’ll be a step ahead of those that don’t.
Applying Your Efforts
When you know how your industry is represented online and where you fit into the puzzle, you can begin your Search Engine Optimisation. Be creative in your approach. Attempt to think outside the box of what significant businesses will be aiming and think instead of authenticity, providing value and trust on a local scale. Keyword research is your best tool for attaining this focus. Aim for long-tail keywords that are specific and relevant to the services or products you supply – the more precise, the better. Create the content on each page that offers value to the user. Always strive to satisfy the search query you are targeting. After all, Google intends to provide websites on Search Engine Result Pages that answer whatever it is a searcher is looking for.
Play To Your Strengths
Smaller websites that try to compete against large businesses on an unequal playing field of domain authority, resources, and backlinks will continue to struggle to achieve visibility online. It doesn’t make sense to keep trying to do the same thing as those that have the upper hand. As a small business, things need to be done differently. Study your own strengths and your point of difference – how you offer things others don’t. If you want to know more about how to increase search rankings for small businesses don’t forget to contact us.
